CAKE Studio
Original IP content Production
Craving original IP with captivating narratives? CAKE Studio bakes stories brimming with creativity, layering characters and twists to ignite your imagination. Kicking off with Shimkoong Restaurant, catered to the Indonesian market, our next step is to take our IP global, tailoring each narrative to its cultural fingerprint. Come experience the CAKE Studio feast - a tantalizing blend of your brand and our storytelling magic!
Portfolio
Original Content
Shimkoong Restaurant
(Shimkoong Series Season 1)
Get ready to enjoy delicious cuisine and share heartwarming laughter at 'Shimkoong Restaurant'! Golden Child's JangJun and 5M-strong online sensation Jang Hansol, Indonesia's favorite YouTuber, bring K-pop and Indonesian flavors together in our variety show, where global artists cook for their biggest fans. As the idols attempt to cook Indonesian cuisine for the first time, watch their Indonesian fans' hearts race—literally—amidst their chaotic yet thrilling cooking adventures!
Original Content
Halo Shimkoong
(Shimkoong Series Season 2)
Halo Shimkoong is a Korean experience variety show hosted by Dita, the first K-pop idol of Indonesian descent. Catering to ShimShim, the show's Indonesian fans, Dita takes viewers on a delightful journey through iconic Korean locations and engaging experiences, letting them live vicariously through her adventures.
With its diverse range of concepts each episode, Halo Shimkoong has captivated not only Dita's Indonesian fans but also K-pop enthusiasts worldwide, piquing their curiosity and fulfilling their desires for a deeper connection to Korean culture.
Branded Content
Soju Pocha
Ditch the dry ads and bite into content experiences that sizzle with your brand's DNA! We craft immersive adventures – think whipping up magic with your sauce in a bustling market or exploring hidden gems in your flagship store. Forget generic dishes; we serve up personalized feasts that leave audiences begging for seconds. This ain't just storytelling, it's building brand love that lingers like the delicious aftertaste of a truly unique experience. Ready to say "wow" instead of "meh"? Let's cook up content that leaves your audience saying, "This brand is my kind of flavor!".
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Shim & Koong
Shim & Koong are original characters created by CAKE Studio.
We built a strong creative story for these characters rooted in the content of CAKE Studio. While Koongkoong is highly energetic and proactive, Shimshim prefers solitude and lacks enthusiasm. Yet somehow, their contrasting personalities and values draw them to each other. They emotionally rely on one another, crafting a whimsical and adventurous narrative full of ups and downs.
Character IP
Collaboration
We believe in the power of collaboration. Together, let's explore uncharted creative territories and craft bespoke solutions that amplify your brand's voice.
Instead of ads, how about product integration that feels like a natural extension of the content? It's not just product placement, it's a window into authentic experiences that elevates how the viewers perceive and engage with your brand.
Product Placement
Want your audience to truly feel your brand? We create unique content adventures, from taste-bud-tingling recipe demos featuring your products, to interactive explorations of your store, where your products are experienced first-hand.
Branded Content
Our lovable characters can breath fresh life into your brand, infusing it with youthful energy and captivating new audiences! Collaborate with us, and let's craft fun, innovative merchandise that resonates with your chosen audience.
Character IP Collaboration